This means monitoring organic search traffic alongside click-through rates, link-building metrics, and marketing return on investment. This SEO KPI also needs to be seen within the larger context of your online marketing campaigns. The organic search traffic KPI should be coupled with related web metrics to provide a complete view of your digital marketing performance. How to monitor organic search traffic in real-time Organic users are still your best long-term customers. The user may find you consistently, and once they get to your site, they are more likely to stay. Matching keywords to user intent means you may be present in many searches. The bounce rates are high, and the number of pages visited is often very low, in my experience.
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